03:34 PM EST - GuestLogix Inc. : announced a strategic partnership with Mobiletrails Limited, UK's leading provider of interactive travel guide and information services for mobile phone users. GuestLogix will integrate Mobiletrails' 'Travel Buddy' technology with its popular onboard retail transaction platform, enabling its airline partners to provide a new service to in-flight passengers. The addition of Travel Buddy to GuestLogix retail technology will underpin a new OnTouch(TM) initiative that the Company will announce soon. Mobiletrails offers a unique, interactive travel expert, known as Travel Buddy(TM) via the passenger's mobile phone. It provides travelers with local information specific to their destination. Those who register for the Travel Buddy service receive destination-related information regarding events, attractions, and other offers, via text messages and mobile Internet. Once the integration is complete, this capability will be available onboard exclusively via GuestLogix' retailing platform. GuestLogix Inc.
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