09:42 AM EST - Forzani Group Ltd. : announced its plans to consolidate its two outdoor and lifestyle banners, Coast Mountain Sports and Atmosphere, to create a single national outdoor lifestyle banner under the Atmosphere name. The consolidation is expected to require minimal capital and is scheduled to be completed by Spring 2010. The company intends to streamline its banner count to improve efficiencies and, reduce overlap and competition between its own outlets. As its first major step toward accomplishing this initiative, the Company will convert its Coast Mountain Sports locations to the Atmosphere name. All existing Atmosphere stores will remain franchised, while the converted Coast Mountain Sports locations will remain corporate. By the targeted conversion date of Spring 2010 the Company expects to be operating 63 locations under the Atmosphere name. Forzani Group Ltd.
shares T.FGL are trading even at $14.50.
