03:49 PM EST - Redknee Solutions Inc. : announced a multi-million-dollar upgrade of Unified Profile Server (UPS) by a Tier 1 North American operator. The upgrade will enable the Tier 1 operator to optimize third-party content in order to personalize value-added services and generate new revenue streams such as mobile advertising. The need to provide a better customer experience for app users becomes imperative for Tier 1 operators as it is estimated that revenue generated from mobile applications and content in North America alone will exceed $10 billion by 2015. Redknee Solutions Inc.
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