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Williams Sonoma Observes Peppermint Bark Day

Williams-Sonoma, Inc. (NYSE: WSM) shares gained Friday, as the world’s largest digital-first, design-led and sustainable home retailer, announced today is the 25th Anniversary of The Original Peppermint Bark and the third annual celebration of National Peppermint Bark Day.

After 20 rounds of recipe testing, in 1998, Williams Sonoma founder Chuck Williams and the Williams Sonoma Test Kitchen team developed the signature recipe for The Original Peppermint Bark that sparked a food trend that is celebrated by chocolate enthusiasts around the world during the holiday season. The signature recipe for Williams Sonoma’s iconic Peppermint Bark combines a custom blend of light and dark Guittard chocolate layered with triple-distilled peppermint oil, to create a seasonal confection that is often replicated, but never matched in quality or flavor to the Williams Sonoma standard.

"Those who eagerly await the annual arrival of Williams Sonoma Peppermint Bark,” reads Friday morning’s news release, “contribute to the consumption of over one million pounds of Guittard chocolate and 65,000 pounds of peppermint candy pieces. From start to finish, each batch of Williams Sonoma Peppermint Bark takes more than 24 hours to make, and it takes Williams Sonoma’s chocolatiers over 12 weeks to produce enough Peppermint Bark to satiate the demand from customers.

“The popularity of Peppermint Bark has prompted Williams Sonoma to also carry 35 different Peppermint Bark flavored products this year ranging from Peppermint Bark Pretzels and Cookies to a Peppermint Bark flavored Espresso Martini Mix.”

WSM shares gained 95 cents to $188.87.