The esports boom is gaining a great deal of momentum. In fact, according to Newzoo’s Global esports and Live Streaming Market Report, the market could reach $1.084 billion this year – 14% growth year over year, as reported by Reuters. “Newzoo anticipates that the esports industry will make $833.6 million -- more than 75 percent -- from their media rights and sponsorships due to an increase in the livestreaming audience for esports. Newzoo predicts the global live-streaming audience will hit 728.8 million by the end of 2021, marking a 10 percent increase over the 662.6 million who watched in 2020.” That’s substantial news for companies such as Enthusiast Gaming Holdings Inc. (TSX:EGLX)(NASDAQ:EGLX), Facebook Inc. (NASDAQ:FB), Amazon.com Inc. (NASDAQ:AMZN), Netflix Inc. (NASDAQ:NFLX), and Roblox Corporation (NYSE:RBLX).
Better, esports is becoming even more popular than the Olympics. “During the 2016 Olympics, NBC had about 27 million viewers during the event. This is quite the accomplishment when you look at it in a vacuum. Unfortunately for the Olympics, we won’t. That same year the 2016 League of Legends World Championships had around 43 million viewers,” notes Digital Trends.
Enthusiast Gaming and G FUEL Renew and Expand Partnership
Enthusiast Gaming Holdings Inc. just announced its esports organization, Luminosity Gaming, has renewed its sponsorship deal with G FUEL, The Official Energy Drink of Esports®, to promote its line-up of gaming and esports energy and hydration drinks?. The extended 18-month partnership will feature new custom content from G FUEL and pro gamers on the Luminosity Gaming roster, the launch of a new limited-edition G FUEL flavour, event activations, giveaways, and more. The G FUEL logo will continue to be prominently displayed on Luminosity Gaming’s jerseys, and as part of the expanded partnership, the logo will also be featured on all official Enthusiast Gaming merchandise.
Since the partnership started in early 2020, Luminosity Gaming and G FUEL have continued to create custom content and deliver unique activations for their fans, such as EGLX Digital 2020. The four-day video game expo had over 20 activations — including the Rising Stars competition in which contestants competed for a $100,000 Luminosity Gaming sponsorship — and was watched by over 12 million people worldwide.
“This sponsorship renewal is an important milestone for Enthusiast Gaming as it is another proof point that we are delivering value to our direct sales clients. We are thrilled to continue to be working alongside G FUEL, an iconic brand for gamers, as we give our fans the envelope-pushing content they have come to know and love us for,” commented Adrian Montgomery, CEO of Enthusiast Gaming.
“It’s been a pleasure to work with Luminosity Gaming over the past year and a half and watch it grow to become the most watched esports organization on Twitch,” commented Cliff Morgan, Founder and CEO of G FUEL. “We’re very happy to expand our partnership with them and continue to collaborate on custom content and engage with our ever-growing gaming and esports community in new ways.”
Other related developments from around the markets include:
Facebook Inc. announced that the company's second quarter 2021 financial results will be released after market close on Wednesday, July 28, 2021. Facebook will host a conference call to discuss its results at 2 p.m. PT / 5 p.m. ET the same day. The live webcast of the call can be accessed at the Facebook Investor Relations website at investor.fb.com, along with the company's earnings press release, financial tables, and slide presentation.
Amazon.com Inc. announced that it will hold a conference call to discuss its second quarter 2021 financial results on Thursday, July 29, 2021, at 2:30 p.m. PT/5:30 p.m. ET. The event will be webcast live, and the audio and associated slides will be available for at least three months thereafter at www.amazon.com/ir.
Netflix Inc. has released its second-quarter 2021 financial results by posting them to its website. Please visit the Netflix investor relations website at http://ir.netflix.net to view the Q2'21 financial results and letter to shareholders.
Roblox Corporation announced that it will report the company’s second quarter 2021 financial results, as well as its key metrics for the month of July 2021, after market close on Monday, August 16, 2021. The company will also conduct a conference call on Tuesday, August 17, 2021 at 5:30 AM PT / 8:30 AM ET to answer questions regarding its financial results.
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