Victoria’s Secret & Co. (NYSE: VSCO) and Amazon Fashion (NASDAQ:AMZN) have expanded their collaboration with the development of a cross-category shopping experience that meets customers where they are.
Following the launch of Victoria’s Secret beauty in Amazon stores, the company will be expanding its current product assortment to now include fashion items. Customers can now shop more than 4,000 items across Victoria’s Secret and PINK, including the brand’s best-selling bras, panties, sleep, swim and lounge wear, in the official Victoria’s Secret Amazon Fashion storefront, now available with fast, free Prime delivery. Select bra and apparel styles will additionally be eligible for Amazon’s Prime Try Before You Buy, a Prime-exclusive program where customers can try eligible items at home before buying them.
“We are thrilled to be expanding our relationship with Amazon,” said Greg Unis, Chief Growth Officer at Victoria’s Secret & Co. “Following the success of previous product launches, we have continued to expand our assortment offering with Amazon Fashion and it remains a natural extension of our owned channels.”
The collaboration marks the first time Victoria’s Secret lingerie and apparel styles are available through a retail partner in North America, expanding access and creating a new way for customers to discover and engage with the brand.
VSCO shares opened Tuesday trading down 21 cents, or 1.3%, to $18.33.
