Fast-food chain Burger King (TSX:QSR) plans to give away cryptocurrencies as prizes to its customers in partnership with online brokerage Robinhood Markets.
Starting today (November 1) and running for three weeks, members of Burger King’s Royal Perks loyalty program in the U.S. who spend more than $5 on the restaurant chain’s app will be rewarded with one coin from a pool of 20 Bitcoin, 200 Ethereum and two million Dogecoin.
The overwhelming majority of users will receive Dogecoin. Roughly one in every 10,000 will receive an Ethereum token and one in every 100,000 will receive a complete Bitcoin.
Having received an email code confirming the reward, users then need to open a Robinhood cryptocurrency account to claim it.
With reduced trading activity in recent months leading to significantly fewer new funded accounts, Robinhood’s revenue fell by 78% during the third quarter of this year.
The brokerage platform is hoping to capture the momentum of cryptocurrency’s latest bull run and return to growing its new customers as promotions such as the one with Burger King lead people who receive rewards to open new accounts.
