Peloton (NASDAQ:PTON) and Adidas announced Thursday they’re throwing in their lot together to create a new line of athletic apparel and lifestyle gear, in inclusive sizes and unisex styles.
The collection was designed with help from some of Peloton’s top cycling instructors, including Robin Arzon, Ally Love and Cody Rigsby.
The merchandise, which includes shorts, hoodies, tees, crewnecks, sports bras and jogger pants, retails anywhere between $30 and $85. Sizes for the clothes go up to 2X, and unisex options are available. Beginning March 25, they’ll be for sale on both companies’ websites and in select Adidas and Peloton retail stores. The companies say it’s the start of an ongoing collaboration, with more to come.
Adidas is the latest clothing company to join Peloton’s roster of brand partners. In addition to manufacturing its own pieces, Peloton sells apparel and accessories made by Lululemon (NASDAQ:LULU) and Nike (NYSE:NKE), and more niche players like Beyond Yoga and Spiritual Gangster, on its website.
Its apparel business is helmed by Jill Foley, the wife of Peloton founder and CEO John Foley.
It has never been a strong revenue driver, but is seen as a way for the company to entice new sign-ups for its app-based membership via referral codes that offer clothing discounts. In the past, Peloton has noted that apparel sales are often offset by those referral discounts and other annual markdowns.
PTON shares docked 47 cents to $107.32.
