Calls for plant-based delicious pizza have been answered, with Canada’s first wood-fired impossible pizza. Will shareholders be as excited as foodies?
General Assembly Holdings Limited, (TSX-Venture:GA), announced a new Impossible Pizza offering. The naturally leavened pie features a plant-based Brooklyn-inspired taste. This will Canada’s first wood-fired Impossible Pizza experience and kicks off a multi-channel brand relationship.
GA Pizza started as a fast-casual pizza restaurant in Toronto and its offerings have grown to freezer-to-table consumer packaged goods line, and a groundbreaking direct-to-consumer platform: a pizza subscription. GA’s synergy with Impossible Foods, maker of plant-based food options, offers flexitarian options that don’t sacrifice quality, nutrition or taste
Shares were trading at $0.90, down 6% in early afternoon trade.
