Target (NYSE:TGT) said Monday that it will roughly triple the number of Disney (NYSE:DIS) shops within its stores, helping to drive foot traffic as the holiday season approaches.
The national retailer, which has about 1,900 stores in the U.S., began opening Disney shops in select locations in 2019. With the expansion, more than 160 Target stores will sell Disney-themed merchandise, from toys to costumes, by the end of year.
In a way, Target’s partnerships are turning its stores into mini-malls where shoppers can conveniently browse a variety of products under one roof. Shoppers can get a vaccine or fill a prescription at a scaled-down CVS Health (NYSE:CVS).
They can order a Frappuccino at a Starbucks (NASDAQ:SBUX) cafe. They can find dedicated displays of Apple (NASDAQ:AAPL) gadgets and Levi Strauss (NYSE:LEVI) denim. And they can try a lipstick sample or get beauty advice at mini Ulta Beauty (NASDAQ:ULTA) shops, which began opening in select stores earlier this month.
The retailer’s expansion of Disney shops comes ahead of the holiday season — a key time for toy sales. Macy’s (NYSE:M) announced recently that it will expand its toy offering, too. It struck a deal with Toys R Us to open shops inside of more than 400 of the department store chain’s locations and online. A larger assortment of Toys R Us merchandise is now available on Macy’s website.
TGT shares began Monday up 57 cents to $253.97, while those for Disney acquired $1.43 to $176.55
