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Shares Rip as Beverage Lifestyle Company Ups Its Game

Already a leader in celebrity branding, this company is moving forward with a growth strategy of an experienced leadership team to find new opportunities, and shares are trading higher on the news.

Iconic Brands, Inc. (OTCQB: ICNB) has upgraded its C-Suite to include an aggressive new leadership team, including Larry Romer, most recently Senior VP and GM at Southern Glazer Wine & Spirits in New York, as Chief Executive Officer; John A. Cosenza, most recently the North East Category Leader at Anheuser-Busch (NYSE:BUD), as Chief Operating Officer; and David Allen as Chief Financial Officer and Secretary. In addition, with its recent acquisition of TopPop, Tom Martin will remain that subsidiary’s President and COO, and Tom Belton will remain its CFO.

Iconic is a lifestyle branding company procuring superior and unique products from around the world, and branding its products with internationally recognized celebrities.

Shares were trading up 34% in early afternoon trade.