What if retailers could use the theft detection sensors at store entrances to customize digital advertising based on the stores location? That is the strategic plan these two innovative firms are working on.
INEO Tech Corp. (TSX Venture: INEO) is an innovative developer of the INEO Media Network, a digital advertising and analytics solution for retailers. The company announced in its press release a partnership with Vistar Media, the leading provider of programmatic technology for digital out-of-home.
Pursuant to this partnership, the display screens in the INEO Media Network are accessible on Vistar's programmatic advertising platform. This will allow marketers who utilize the Vistar Media platform to purchase INEO's unique advertising inventory, located at the front entrance of retail stores.
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