Wix.com Ltd. (NASDAQ: WIX) has thrown in its lot with DoorDash (NYSE:DASH). The leading global SaaS platform today announced a partnership with DoorDash Drive, DoorDash's white-label fulfillment platform that powers direct delivery for any business, to integrate with Wix Restaurants.
The integration provides restaurant owners using Wix Restaurants access to an expansive delivery fleet.
Businesses built on Wix Restaurants can now fulfill delivery orders made directly on their website, their Dine App and their fully Branded App through DoorDash Drive.
With this new delivery option, DoorDash Drive can provide Wix Restaurants with more flexibility and control over the delivery costs and logistics without the overhead of building or hiring a delivery fleet. This direct channel enables restaurants to utilize customer insights and purchase trends.
"We're constantly delivering new solutions to help our restaurant customers overcome industry challenges and grow their business," said Wix Restaurants Vice-President Adam Garfield.
"Offering an integration with DoorDash Drive empowers restaurants to provide a delivery solution that can increase profitability, build a stronger direct connection with customers, all while decreasing logistics headaches from Wix Restaurants' commission-free platform."
WIX shares began trading Wednesday faded $2.30, or 2.2%, to $103.33, while those for DASH triumphed $1.74, or 1.4%, to $125.29.
