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Uber Shares Reverse on Creating "Super-App"

Uber (NYSE:UBER) is driving ahead with its plan to become a travel "superapp”"

The San Francisco-headquartered firm announced Wednesday that it is adding trains, buses, planes and car rentals to its U.K. app this year. The move is part of a pilot that could be expanded to other countries at a later date if it goes well.

While Uber won’t provide these travel services itself, it will allow users to book them through its app following software integrations with platforms that sell tickets.

The tech giant, which may take a cut on each booking, said it plans to announce various partners in the coming months.

Uber said the integrations will help to boost app usage among its users in the U.K, who also have the choice of using apps like Bolt and Free Now. The U.K. is one of Uber’s largest markets outside the U.S.
Jamie Heywood, Uber’s boss in the U.K., said in a statement that Uber hopes to become “a one-stop-shop for all your travel needs.”

"You have been able to book rides, bikes, boat services and scooters on the Uber app for a number of years, so adding trains and coaches is a natural progression," he said.

He added: "Later this year we plan to incorporate flights, and in the future hotels, by integrating leading partners into the Uber app to create a seamless door-to-door travel experience."

UBER shares lost $1.71, or 4.9%, to $33.25 first thing Wednesday morning.