Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, today announced new collections for kids and teens as part of a collaboration with renowned interior designer, Sarah Sherman Samuel.
The corporation put the spotlight on several of its portfolio brands, Pottery Barn Kids, Pottery Barn Teen, and West Elm Kids.
The new multi-brand collaboration is Samuel’s first and only home furnishings partnership in the children’s home furnishings market.
Samuel drew inspiration for the collaboration from the two places she has called home when designing each piece in the collection: the desert and the forest. These two settings are used in juxtaposition, resulting in textural, abstract pieces in unique shapes and colors.
Every piece within the co-branded collections was thoughtfully designed to encompass Samuel’s whimsical yet modern aesthetic with the industry-leading safety, sustainability and craftsmanship standards of the West Elm Kids, Pottery Barn Kids and Pottery Barn Teen brands. The collections are available now and include furniture, accessories and textiles designed to grow with families.
"Landscapes and the soft shapes found in nature inspired both the design silhouettes and thoughtful materials for this collaboration," said Allison Spampanato, Senior Vice President of Product Development, Pottery Barn Kids and Pottery Barn Teen. “Pottery Barn Kids and Pottery Barn Teen have a deeply rooted commitment to designing pieces that are better for people and the planet. The collection includes organic cotton, GREENGUARD gold certified furniture and supports responsible forest management using FSC-certified wood.”
WSM shares kicked off Monday down 81 cents to $129.67.
