General Motors (NYSE:GM) on Wednesday unveiled the Buick Wildcat, a new concept car designed to signal a revolutionary change for the brand, as it moves to offer only electric vehicles in North America by the end of this decade.
The car reflects the future design and technological directions of the 119-year-old brand, including a significantly redesigned logo for the first time in more than 30 years.
Officials say elements of the Wildcat will be included in Buick vehicles — both traditional internal combustion engine vehicles and EVs — starting next year.
A new gas-powered SUV with the new characteristics and logo will be unveiled this fall for the U.S. market. It is expected to go on sale next year.
While Buick is GM’s smallest vehicle lineup in the U.S., the brand is extremely important to the automaker in China, where it has been a prominent luxury player for decades.
GM has said that by 2035 it plans to offer only electric vehicles. Its luxury Cadillac brand has also set a separate goal to be all-electric by 2030.
Buick said its first EV for the U.S. is expected in 2024 on GM’s Ultium battery platform. It will be followed by several new EVs, and by 2030 the brand will no longer offer vehicles with internal combustion engines in North America.
GM shares heightened 83 cents, or 2.2%, to $39.51.
