PLAYSTUDIOS (NASDAQ:MYPS) moved warily forward early Thursday, on word the company has expanded its playAWARDS offerings through a collaboration with global hospitality brand IHG Hotels & Resorts (IHG), allowing every kind of traveler to find what they’re looking for fromluxury and comfort to thrilling adventure, and everything in between.
Beginning last June, PLAYSTUDIOS mobile app players can now exchange playAWARDS loyalty points earned during free gameplay for discounted stays across the entire IHG portfolio – with more than 6,000 hotel destinations worldwide and 17 acclaimed brands, including InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Holiday Inn, and more.
Said CEO Andrew Pascal, “This is an unprecedented expansion, the largest in the history of our playAWARDS loyalty marketing platform, and we’re doing it with an amazing collaborator.
“IHG Hotels & Resorts offers one of the most celebrated and diverse destination portfolios in the world. Giving our players the ability to use their playAWARDS points to create the getaway experience of their dreams is a gamechanger – pun intended.”
The expanded playAWARDS rewards offerings include 15% discounts across IHG’s 6,000 hotels and 17 brands around the world. For the traveler seeking a world of luxury, there’s InterContinental Hotels & Resorts, where glamour is a part of every moment. Players that prefer unique style elements mixed with premium comfort will enjoy a stay at a voco property.
MYPS shares gained 17 cents, or 4.3%, to $4.13.
