Traeger, Inc. (NYSE: COOK) shares unchanged Tuesday as the company, the innovators and category leaders in wood-pellet grills, was awarded the 2023 Red Dot Product Design Award spotlighting the innovative and completely redesigned Timberline XL for its high-design quality.
Recognized by the oldest and one of the most prestigious global design awards, Traeger's Timberline Grill marked a major milestone for the brand by enhancing the cooking experience through innovation and design that cascaded into different makes, models, and price points across all current and future Traeger products.
Ultimately, Traeger achieved this lofty goal through the Timberline and Timberline XL which redefined the outdoor cooking experience and revolutionized the industry through a combination of innovative technology and unparalleled design. The Timberline has been a significant catalyst in innovation and growth for the Traeger brand. The Timberline XL set the gold standard for all Traeger grills presently available and future grill generations to follow.
"Traeger has spent three decades perfecting innovation and design in all our grills. The Timberline was launched as the premier grill with design at the forefront, so to be recognized by Red Dot on our most advanced outdoor cooking solution is invaluable and affirms our belief in pushing the limits of what's possible, all while bringing family and friends together to create memorable meals and experiences," said CEO Jeremy Andrus.
COOK shares edged up 1.5 cents to begin Tuesday trading at $4.12.
