The Kroger Co. (NYSE: KR) today shared that Home Chef, the leading meal solutions brand with both a retail and online presence, is celebrating its 10th birthday.
"For a decade, Home Chef has provided customers with easy, convenient meal solutions to make cooking at home an experience that is simple and delicious," said Dan De La Rosa, Kroger's group vice president of fresh merchandising. "From the doorsteps of customers to Kroger stores, Home Chef has served families across America, introducing new flavors, elevating classic favorites and always promising home cooks a meal that is achievable. We can't wait to see what the next decade brings."
Over the last 10 years, Home Chef has crafted more than 350 million meals served to 48 states. It has tested and tasted more than 12,000 recipes with 4,500 of those recipes making the customer menu. Home Chef has launched more than 500 products across the Kroger Family of Stores and opened four production and distribution facilities nationwide.
"It's amazing to see how much Home Chef has grown over the past 10 years, continuing to bring ease and convenience to home cooking, without sacrificing taste," said Erik Jensen, CEO of Home Chef. "We are looking forward to ten more years of innovating and delivering delicious meals!"
KR shares galloped 49 cents, or 1.1%, to $46.81.
