IMAX Corporation (NYSE: IMAX) hit a high note at the global box office this weekend with a $13-million debut for "TAYLOR SWIFT: THE ERAS TOUR", making it the biggest IMAX opening ever for a film by a musical artist — concert or documentary. The highly anticipated release from the global pop icon earned an impressive $11 million in North America on IMAX screens — good for 11% of the overall Domestic gross — in addition to $2 million overseas.
"The impressive numbers we're seeing with 'TAYLOR SWIFT: THE ERAS TOUR" are usually reserved for Hollywood blockbusters, demonstrating how demand for the IMAX Experience has expanded beyond our core audience," said CEO Rich Gelfond. "With this film, Taylor Swift has created an experience that is cinematic in every sense of the word — dazzling, immersive, and undeniably joyous — and in the sound and scope of IMAX it's the closest thing to being at the concert itself."
Distributed domestically by AMC and Variance and internationally by Trafalgar, "TAYLOR SWIFT: THE ERAS TOUR" opened on 613 IMAX screens worldwide. The film will open in IMAX in additional international markets on October 26 and November 3.
“IMAX, an innovator in entertainment technology,” according to Monday’s news release, “combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined.”
IMAX shares lost three cents to $17.71.
