Choice Hotels International, Inc. (NYSE: CHH) noted its shares in minus country6 Wednesday, as the chain announced today it has completed the integration of the Radisson Hotels Americas business, transitioning nearly 600 hotels to Choice's world-class franchise success system and digital platforms.
The milestone comes just 16 months after Choice acquired the Radisson Hotels Americas brands in August 2022.
"Completing the integration in such a short amount of time is a testament to Choice's experience and unrivaled expertise in acquiring and integrating hotel brands," said Choice Hotels President and CEO Pat Pacious. "With the Radisson Hotels Americas properties now integrated, we are well-positioned to further help reduce Choice franchisees' costs, continue to boost their profitability, and help drive their performance to the next level."
Migrating hundreds of Radisson Americas hotels onto choiceADVANTAGE and ChoiceMAX, the company's proprietary cloud-based systems, was the final step in the integration process. It followed the achievement of several major milestones ahead of schedule earlier this year. In July, less than a year since the acquisition, all of the Radisson Americas brands — including Radisson Blu, Radisson, and Country Inn & Suites — were migrated onto Choice's central reservation system, making them bookable on ChoiceHotels.com.
"With more hotels in the Choice family, and with all of the Radisson Americas properties now fully integrated, our entire system is growing stronger together," said Pacious. "It's a win-win for all of Choice's fantastic hotel brands, our franchisees, and the millions of guests we all serve every day."
CHH shares fell back $1.20, or 1.1%, to $110.40.
