Rubicon Technologies, Inc. (NYSE: RBT) watch its stock inch higher early Tuesday. The company, a leading provider of technology solutions for waste, recycling, and fleet operations, today announced the launch of the first Valentine’s Day campaign of its annual Trash or Treasure program. Now in its fifth year, Trash or Treasure helps reduce the waste that accumulates around seasonal celebrations throughout the year.
Over the last five years, through the support of schools, community organizations, and independent businesses across the United States, Trash or Treasure has helped to divert hundreds of thousands of Halloween candy wrappers from landfills, enabling thousands of pounds of plastic to be recycled as part of the circular economy.
Trash or Treasure will now help campaign participants achieve the same goal for Valentine’s Day by providing easy-to-assemble mail-back recycling boxes which can be filled with discarded candy wrappers and returned via carbon neutral shipping, provided by longtime campaign partner, UPS.
In a 2023 consumer survey, 57% of respondents reported that they will buy candy for their significant other for Valentine's Day. This translates to approximately $2.2 billion dollars spent on candy during the holiday.
Trash or Treasure: Valentine’s Day will again be supported by founding campaign partner, g2 revolution (“g2”). An innovative recycling company that develops sustainable Second Life® solutions to divert waste from landfills through reuse, recycling, or recovery, g2 provides the material management processes that make Trash or Treasure so successful each year.
RBT shares gained 1.5 cents, or 1.3%, to $1.14.
