Venu Holding Corporation (NYSE: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, announced today a strategic partnership with Tixr, a global technology leader modernizing ticketing and live event commerce.
Under the agreement, Tixr will serve as the official ticketing and integrated commerce partner for four of VENU’s premium hospitality-oriented, intimate music halls located around the country, including The Hall at Bourbon Brothers in Gainesville, Georgia, Phil Long Music Hall in Colorado Springs, Colorado, The Hall at Bourbon Brothers currently under development in Centennial, Colorado targeted to open in 2026, and one additional VENU property in the future.
“With the new deal,” according to this morning’s news release, “VENU will tap into Tixr’s unified ecommerce platform, which enables fans to purchase tickets, parking, merchandise, food and beverage, and more, all from the easy-to-use Tixr interface. The platform will provide VENU with modern commerce tools that empower fans to build and customize their ideal experiences before and during events.
“Fans will also have the ability to join waitlists and list tickets for sale for sold out inventory at VENU music halls and enjoy post-purchase flexibility to initiate upgrades, send items to friends, and return items for credits- all from within their Tixr account.”
VENU shares finished Wednesday trading at $12.27.
