Walt Disney Co. (DIS) has announced that it is again raising prices for its streaming subscription packages.
Starting on Oct. 21, the standalone Disney+ ad-supported streaming plan will cost $2 U.S. more and be priced at $11.99 U.S. per month.
The premium streaming plan that includes no advertisements will rise $3 U.S. to $18.99 U.S. per month. A year’s premium subscription will increase by $30 U.S. to $189.99 U.S. annually.
Disney also offers bundled subscription packages, and those too are going up in price.
The Disney+ and Hulu ad-supported package will increase by $2 U.S. per month, and both of the bundles with Disney+, Hulu and ESPN will see a $3 U.S. monthly increase.
Packages that include Disney+, Hulu, and HBO Max will also increase by $3 U.S. per month.
Disney last raised prices for its streaming packages in October 2024, with most plans increasing by $1 U.S. to $2 U.S.
The latest price increase arrives as the entertainment company faces intense scrutiny for its handling of “Jimmy Kimmel Live!”
Disney television subsidiary ABC briefly canceled the Jimmy Kimmel show over the host’s comments about the alleged killer of conservative activist Charlie Kirk.
There was an intense backlash over the show’s suspension, with many people canceling their Disney+ streaming subscriptions. ABC put Jimmy Kimmel’s show back on the air Sept. 23.
It’s not clear if the price increases apply to Disney+ customers in Canada.
DIS stock has risen 1% this year and currently trades at $112.25 U.S. per share.
