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American Rebel Flat on Champion Deal with Guardian

Champion Safe Company a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, is proud to announce its newest dealer partnership with Guardian Lock & Security, expanding its reach into Bismarck, North Dakota. This exciting collaboration marks a significant milestone in Champion Safe’s strategic growth across the Midwest, bringing trusted security solutions to more families, businesses, and outdoor enthusiasts.

Guardian Lock & Security, led by Jeremy Mertens, has earned a strong reputation for professionalism, integrity, and top-tier customer service. With a second location opening this October, the company is well-positioned to become a regional destination for high-quality safes and security products.

“We couldn’t be more excited about our partnership with Guardian Lock & Security,” said Scott Colagrossi, Business Development Manager at Champion Safe Company. “Jeremy and his team share our commitment to delivering reliable, long-lasting protection. Their expansion reflects the kind of forward-thinking leadership we value in our dealer network.”

Through this partnership, customers in Bismarck and surrounding areas will gain access to Champion’s full lineup of safes—engineered for strength, fire protection, and peace of mind. Whether securing firearms, valuables, or important documents, Champion Safe offers durable solutions backed by decades of expertise.

AREB shares dipped nine cents, or 9.4%, to 83 cents.