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Natural Grocers Expands Label Brands

Natural Grocers (NYSE: NGVC) the nation's largest family-operated natural and organic grocery retailer, today announced the latest addition to its private-label brand with Natural Grocers® Brand Organic Tortillas.

“Crafted in New Mexico using traditional techniques,” read this morning’s news release, “they deliver a soft texture that elevates everything from breakfast tacos to enchiladas—even dessert quesadillas.”

The release goes on to say the four new additions to the company's house brand are certified organic, non-GMO, kosher and are made without hydrogenated fats, flour-bleaching agents or chemical dough conditioners. Customers can choose from a range of sizes, from soft taco to burrito, and styles including yellow corn, whole wheat and white flour.

Raquel Isely, vice president of marketing at Natural Grocers, said, "We are thrilled to bring these new tortillas to our customers. Not only are they soft, supple and delicious, but they're also sold at a fabulous value. Look for these new additions in our coolers to elevate your next Southwest-inspired creation at an Always AffordableSM price. Try them with our Shrimp Tacos with Cilantro Lime Crema recipe or our Vegetarian Enchilada Casserole recipe and you'll feel like a culinary champion."

Shares in NGVC ended Tuesday trading $39.09.