Philip Morris International (NYSE: PM) shares eked ahead Thursday, having announced an expanded partnership with Ducati Corse for the 2026 season and beyond.
“This next chapter,” according to this morning’s news release, “introduces a major development: the ZYN brand of nicotine pouches—the number one nicotine pouch brand globally2—will feature on Ducati Corse MotoGP liveries at select races throughout the seasons.”
Just as Ducati pushes the limits of performance, ZYN represents PMI’s commitment to delivering innovation, offering a product that delivers exceptional quality while being thoughtfully designed. This partnership allows ZYN to connect with adult consumers in a space they’re passionate about—and to do so in a way that’s authentic, respectful, and dynamic.
Philip Morris International’s relationship with Ducati Corse began in 2003—the year Ducati arrived in MotoGP—ushering in a bold new era of ambition. Since then, the collaboration has evolved alongside both organizations’ transformations.
Today, “as PMI advances its efforts to make cigarettes obsolete and Ducati continues to lead high-performance motorcycle racing, the partnership enters a new chapter—defined by innovation, unforgettable experiences, and a shared belief in the power of progress to shape a better future.”
PM shares gathered $1.12 to $165.13.
