Toast (NYSE: TOST) shares began Wednesday higher. The company announced a new strategic commercial partnership with The Alinea Group, the world-renowned, Chicago-based hospitality group. Under the agreement, The Alinea Group will roll out Toast technology as its preferred platform across its portfolio of celebrated Michelin-starred restaurants, Alinea and Next along with its award-winning cocktail bars, The Aviary and The Office.
The Alinea Group, owned and operated by Chef Grant Achatz and CEO Jason Weingarten, is known for pioneering modernist cuisine and experiential dining. Consistently ranked as one of the top restaurants in the world, Alinea has long considered how technology fits into the fine-dining experience for restaurant teams and guests—the group’s founders are known for creating Tock in 2014, the reservations and ticketing platform that was acquired by American Express in 2024.
As part of this preferred provider partnership, the Alinea Group selected Toast because it met their high standards for product quality, innovation, and impeccable execution.
“In addition to utilizing Toast across existing locations,” according to this morning’s news release, “the partnership also includes plans to leverage Toast at The Alinea Group’s eligible new locations and residencies, ensuring they have consistent technology everywhere, regardless of the venue.”
TOST shares gained 19 cents to $28.72.
