Coty Inc. (NYSE: COTY) saw its shares fell early Wednesday. The firm, one of the world's largest beauty companies, today announced that its enterprise AI literacy program, "Supercharge with AI: Scaling Enterprise-Wide AI Literacy & Adoption to Transform How Coty Works," (Supercharge with AI), has been named a winner of Newsweek’s AI Impact Award in the “AI Workplace: Best Outcomes, Employee Engagement” category.
The award program recognizes organizations applying artificial intelligence to drive innovation, improve operations, solve complex challenges, and create measurable business or societal impact.
Coty's win places the company alongside a select group of global organizations setting the standard for responsible, large-scale AI activation in the workplace.
Launched and scaled in just 100 days, Supercharge with AI is one of the beauty industry's largest enterprise AI training programs to date. The initiative was designed, facilitated, and championed by Coty employees themselves.
The program focuses on embedding AI into everyday workflows, accelerating decision-making, and empowering creative processes across functions and geographies. To date, the program has delivered:
3,500 employees trained globally in 100 days, and counting – 2,500 in person and 1,000 via online sessions, representing almost half of Coty's email-enabled workforce.
More than 100% increase in active AI usage, demonstrating sustained behavioral change and daily integration into work.
COTY shares let go of 7.5 cents, or 3.3%, to $2.20.
