“As America nears its 250th anniversary,” read this morning’s news release, “Aramark Destinations (NYSE:ARMK) is proud to introduce Landmarks of Legacy, a multi-faceted initiative designed to engage guests in immersive experiences that celebrate the country’s past, present, and future.”
This cross-property, guest-facing campaign aims to connect Aramark’s vast portfolio of destinations through storytelling, historical preservation, and unique, location-based experiences.
“The Landmarks of Legacy campaign,” continues the release, “will unfold in phases, beginning with property-specific activations and expanding into national moments. As part of the initiative, Aramark Destinations is enhancing its food, beverage, and retail offerings, creating new opportunities for visitors to engage with America’s history in meaningful ways.”
From the East Coast to the West, the program will come to life across Aramark Destinations’ nationwide portfolio, with experiences ranging from onsite activations – like Fourth of July cruises with SpiritLine Cruises in Charleston and the new America250 camping and rafting package at Adventures on the Gorge in the mountains of West Virginia – to specialty cocktails enjoyed against the scenic backdrops of iconic western locations like The Lodge at Bryce Canyon in Utah and The Ahwahnee at Yosemite National Park in California.
AMRK shares dipped 16 cents to $51.37.
