McDonald’s (MCD) is hosting an investor day and charting a path forward as its stock falls to a 52-week low.
The Chicago-based restaurant chain known for its burgers and fries is expected to share details on its strategy to win back customers at an investor day that’s being held at its headquarters.
The company has struggled since the end of the Covid-19 pandemic as higher prices and a slumping economy have led to reduced foot traffic and stagnant sales.
The investor day comes with McDonald’s stock trading at a 52-week low of $246.52 U.S. per share. The stock is down 18% this year and is flat over the past five years (up 0.59%).
In June, McDonald’s unveiled a new global growth plan called “McDonald’s > NEXT.” It includes a new restaurant design, a revamped menu, and consumer-influenced innovations.
More details of the company’s strategy are expected to be unveiled at the investor day on Sept. 22, which is the first such event for McDonald’s in nearly three years.
The latest investor day arrives as McDonald’s U.S. business disappointed in the company’s most recent quarter, with same-store sales rising just 0.8% and traffic at restaurants falling.
The company has since appointed a new executive, Skye Anderson, as president of its U.S. business operations.
At the investor day, McDonald’s is expected to focus on revising its value menu and offering more affordable menu items.
The company is also expected to shift its menu to include more chicken options, which have proven popular with consumers.
And McDonald’s is likely to announce that it is remodeling its restaurants and outfitting them with new technology and equipment.
