Veeva Systems Inc. (NYSE: VEEV) plummeted in Thursday trading after reporting upbeat Q3 results.
The company, based in Pleasanton, Calif., introduced Veeva Vault Digital Publishing, a new digital asset management (DAM) capability in Vault PromoMats and Vault MedComms.
For the first time, brand marketing teams can publish and withdraw approved assets from a central location to any digital channel for faster and easier publishing. Organizations now have greater agility in publishing regulated content and a single view of content performance across digital channels.
Life sciences companies are creating more digital assets and using multiple repositories to manage them. This makes it difficult to identify approved content and have visibility into where content is published, creating potential compliance issues.
Vault Digital Publishing allows users to distribute and update content with a single click from Vault PromoMats or Vault MedComms to any channel, including multichannel Veeva CRM, web, email campaigns, and other digital channels. Users can easily publish approved content, trace it back to the source, and withdraw obsolete content when it expires.
Brand marketing teams also have full visibility into the performance and use of digital assets. Vault Digital Publishing provides a consolidated dashboard of content across all channels, producing actionable insights that organizations can use to adjust their content marketing strategies.
“Vault Digital Publishing will give the life sciences industry an innovative way to publish and withdraw content to any digital channel,” said John Chinnici, vice president of commercial content at Veeva.
Shares slumped $1.73, or 1.9%, to $91.23
