New York-based Mobiquity Techs Inc (OTC:MOBQ) galloped in small-cap stock markets midday Tuesday, having completed the merger with Advangelists. Within 24 hours of signing, the two companies demonstrated their prowess by releasing a first-of-its-kind location media inventory analyzer and targeting product for programmatic media markets.
A news release out early Tuesday points to the new product feature set, code-named "Savitr," the Sanskrit word describing the sun at first light, just prior to rising above the horizon. Savitr can also be a reference to speed and motion. The team chose this name to represent the dawning partnership between the merged companies, as well as the speed in which the teams were able to create a new joint product.
Mobiquity CEO Dean Julia said, "Project Savitr highlights the industry-changing potential merging two companies of this nature can yield.
"We didn’t expect to launch a product so rapidly. Instead, it happened organically as our complimentary technologies and agile working principles created a unique opportunity. I firmly believe that our merged companies are uniquely positioned to lead innovation in this space."
Using the Mobiquity Places Points of Interest data that was released just last week, the Advangelists tech team built the new feature to analyze available audiences in real time and allow marketers to make strategic decisions about targeting opportunities based on industry, sector and brand.
Shares in Mobiquity gathered one cent early Tuesday afternoon, or 16.7%, to 16 cents, on volume of 345,000
