The cannabis spotlight shone Tuesday on Anaheim, Calif.-based LiveWire Ergogenics, Inc. (OTC:LVVV), which launched two new statewide distribution agreements with leading California specialty cannabis manufacturers, Under Pressure Extracts and Uptown CannaCo. These pacts significantly expand the size and reach of LiveWire Ergogenics’ distribution network throughout California.
The California cannabis market itself is expanding rapidly, and manufacturers need a distribution partner that can quickly and efficiently get their product to market. As consumer preferences change frequently, product pricing, time to market and access to a large number of retailers across California is what matters most.
The distribution arm of LVVV – GHC Distro -- has a consumer-driven market approach, which benefits retailers as well. Through GHC Distro, retailers gain access to a wide range of new high-end cannabis products, all serviced through the solid and reliable GHC supply chain and distribution network.
Said LiveWire CEO Bill Hodson, "As we build out a portfolio of hundreds of products that will be available for GHC distribution into the retail market, we are privileged to add the products of these well-established and recognized manufacturers to the GHC Distro’s product roster for distribution through our California network."
LVVV shares popped 14.3% to 2.9 cents, on volume of just over one million shares.
