When the initial thrill of Christmas fades, and after all the gifts have been enjoyed and the turkey has been reduced to leftovers, some thoughts drift to sports.
Playa Vista, Calif.-based American Premium Water Corporation (OTC:HIPH) announces that it has executed an agreement to acquire domestic distribution rights for Q4 Sports. The agreement also provides exclusive worldwide headwear licensing rights for the Company’s Gents division. The transaction is expected to close by the end of the year.
HIPH CEO Ryan Fischoff said, "I am happy to announce this agreement with Q4 Sports. I am excited to partner with Q4 and work with them to achieve substantial growth.
"I am a big believer in their business plan, which leverages influencers for domestic and international distribution. There is tremendous synergy with Gents, as it should allow the two businesses to be marketed in tandem, and is expected to create a lot of private label opportunities with the headwear license."
HIPH shares climbed 5.4% to 49-100ths of a cent early Wednesday afternoon, on volume 2.7 million shares.
