Cannabis can now be sold in stores in Ontario, and yes, in case you were asking, folks have to learn how to do it properly.
To that end, Toronto-based Lift & Co. (TSX-Venture: LIFT) has launched an update to CannSell, Ontario’s mandatory cannabis retail training certification, with a new module covering the responsible sale of new cannabis formats—edibles, topicals and concentrates.
Thursday’s news release also says all cannabis retail "budtenders," in the province, as well as store managers and store authorization holders, must update their training for new legal product formats to work in an Ontario cannabis retail location.
Lift developed CannSell in partnership with MADD Canada, and with approval of the Alcohol and Gaming Commission of Ontario (AGCO) is the exclusive, mandatory cannabis retail training program for all of Ontario.
The module content focuses on basic knowledge about these new classes of cannabis, explains how consumption methods affect consumer experience, outlines recommendations for responsible consumption and requirements for encouraging and ensuring the responsible sale of new cannabis products.
Canada’s most populous province announced in mid-December steps to move to an open market for Ontario retail cannabis stores starting in January. To date, more than 2,700 Ontarians are certified by CannSell to work in retail stores in the province.
Lift shares got half a cent worth of, well, lift, to 8.5 cents, on volume of 27,000 shares.