There are about 1.3 billion smokers in the world. With many wanting to quit, to avoid the dangers of tobacco and nicotine, they’re looking for alternatives.
One such company, TAAT Lifestyle & Wellness (CSE:TAAT)(OTC:TOBAF) may have the solution many of them are looking for. In fact, it’s already delivering cigarettes with no tobacco, and no nicotine, and offering a better option to millions of smokers. Not only is it doing it at less cost, it’s not removing the taste or the smell of tobacco at all.
That Could be a Significant Help to Millions Looking for a Better Option
TAAT also just announced that as part of its continued launch initiatives for TAAT™, the Company has procured a 60-day video advertisement slot across a network of gasoline pump displays consisting of 10,442 screens across 1,087 chain and independent gas stations in Ohio.
The 15-second advertisement targeted towards legal-aged smokers, which is embedded below and can also be accessed by clicking here, has been playing on all network displays approximately once every four minutes since Monday January 25, 2021 and it is expected to garner a total of approximately 18.8 million impressions over the campaign’s duration.
Now that TAAT™ Original, Smooth, and Menthol are being sold at tobacco retail stores across the state of Ohio, the Company’s objective is to promote TAAT™ more aggressively and cultivate macro-level awareness of the brand and product among legal-aged smokers through high-visibility promotional campaigns through “out-of-home” media channels. The current video advertisement campaign directs viewers to the TryTAAT landing page (http://trytaat.com), where legal-aged smokers in the United States can request a sample pack of the TAAT™ variety of their choice. By driving traffic to the TryTAAT landing page, the Company anticipates that it can prompt new sample pack requests from legal-aged smokers, who can also be notified when the Company’s online storefront launches later this quarter.
In the United States, products in the tobacco category are most commonly sold through and advertised in convenience and gas station points of sale. In a 2017 study published in the Preventive Medicine scholarly journal, it was concluded that nearly 6 in 10 smokers last purchased cigarettes from convenience stores and gas stations, with these retailer categories comprising more than two thirds of the most common purchase locations (69.1%), followed by tobacco discount stores (9.9%), drug stores (5.0%), supermarkets (4.9%), and liquor stores (3.6%)1. As of 2020, approximately 93% of Americans live within a few minutes of a convenience store, and about 80% of all convenience stores in the country are also gas stations2. Given the significant role of gas stations in tobacco retailing in the United States, the Company is strategically placing a focus on this channel in its efforts to commercialize TAAT™ as an alternative to incumbent products in the tobacco industry.
TAAT™ Chief Executive Officer Setti Coscarella commented, “Considering that more than two thirds of cigarette purchases in the United States take place in a convenience store or gas station, and about four out of five convenience stores are also gas stations, building awareness of the TAAT™ brand among legal-aged smokers who patronize gas stations is a very important part of our early-stage marketing.”
“Because TAAT™ is already sold across our initial market of Ohio, running a video advertisement campaign like this allows us to build upon the traction we have gained to date in the tobacco category. We began the campaign this week as a matter of timing strategy, because TAAT™ has been available for purchase at retail in Ohio for about one month now, and we will soon launch our online store which will allow legal-aged smokers in dozens of states including Ohio to purchase TAAT™ online.”
“By directing legal-aged smokers who view our ad to the TryTAAT landing page, we anticipate that we could accumulate an even larger database of legal-aged smokers who have requested a sample pack of TAAT™, to whom we can promote the online store once it launches, in accordance with our privacy policy. We are excited to be advertising TAAT™ through mainstream ‘out-of-home’ channels such as gas pump displays, and we look forward to seeing the impact it could have on our continued launch in the state of Ohio.”
Other related developments from around the markets include:
Altria Group Inc. (NYSE:MO) will host a live audio webcast on Thursday, January 28, 2021, at 9:00 a.m. Eastern Time to discuss its 2020 fourth-quarter and full-year business results. Altria will issue a press release containing its business results at approximately 7:00 a.m. Eastern Time the same day. The webcast can be accessed at altria.com. During the webcast, Billy Gifford, Altria’s CEO, and Sal Mancuso, Altria’s CFO, will discuss the Company’s 2020 fourth-quarter and full-year business results and answer questions.
Philip Morris International Inc. (NYSE:PM) announced the appointment of Jorge Insuasty to the position of Chief Life Sciences Officer, effective Jan. 15, 2021. Mr. Insuasty will report to the company’s CEO, André Calantzopoulos. “Jorge’s wealth of experience across both the pharmaceutical and consumer healthcare industries makes him the ideal candidate to succeed John O’Mullane, who is retiring,” said Calantzopoulos.
RLX Technology Inc. (NYSE:RLX), which just debuted on market, claims to be the No. 1 “e-vapor” brand in China, as noted by Benzinga. “Revenue for RLX Technology was $228.2 million in fiscal 2019 and $324.2 million for the first nine months of 2020. E-vapor was a $1.5 billion market in China in 2019 and is expected to grow to $11.3 billion by 2023, the company says.”
Vector Group Ltd. (NYSE:VGR) announced that it has appointed its current Executive Vice President Richard J. Lampen to the additional position of Chief Operating Officer (COO) and to serve as a member of the Board of Directors, effective immediately. “On behalf of the Board and Management team, we are pleased to announce Dick’s new roles at Vector Group,” said Howard M. Lorber, President and Chief Executive Officer of Vector Group. “With his broad executive experience and deep operational understanding of the company, having served in a variety of senior leadership roles for Vector Group and its affiliates for more than 25 years, Dick is a valuable addition to our Board and a natural fit to be COO.”
Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for TAAT Lifestyle & Wellness Ltd. by a third party. We own ZERO shares of TAAT Lifestyle & Wellness Ltd. Please click here for full disclaimer.
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