Pepsi and Beyond Meat Teaming Up to Create Plant-Based Partnership

The plant based revolution is only growing stronger.

So much so that PepsiCo and Beyond Meat (NASDAQ:BYND) just announced they will form The PLANeT Partnership, a joint venture to develop, produce and market innovative snack and beverage products made from plant-based protein. 

“Plant-based proteins represent an exciting growth opportunity for us, a new frontier in our efforts to build a more sustainable food system and be a positive force for people and the planet, while meeting consumer demand for an expanded portfolio of more nutritious products,” said Ram Krishnan, PepsiCo Global Chief Commercial Officer.

With the trend showing no clear signs of slowing, the plant-based food market could be worth $74.2 billion by 2027, according to Meticulous Research. It’s all creating big opportunity for companies like Plant & Co. Brands Ltd. (CSE: VEGN)(OTC: VGANF), Very Good Food Company Inc. (CSE:VERY)(OTC:VRYYF), Inc. (NASDAQ:AMZN), Tattooed Chef (NASDAQ:TTCF), as well.

Plant & Co. Ltd. (CSE: VEGN)(OTC: EURPF) BREAKING NEWS: Plant & Co. Ltd. just announced its feature participation in the Canadian Securities Exchange hosted four part show case: “Plant Protein: The New Age Food”. Plant protein is one of the fastest growing sectors in the global food industry. The CSE is excited to take attendees on a seed-to-sale journey, from the companies growing and processing to the systems of getting products on shelves.

On February 4, 2021 at 3pm ET, Donna Reddy, President, Holy Crap Brands, will present on behalf of Plant&Co in a session that also includes PlantX Life Inc. and The Very Good Food Company Inc. Ms. Reddy will present on how the family of Plant&Co, including Holy Crap breakfast cereals and YamChopsTM ~ Grown Not Raised TM ~ fit within the rapidly growing plant protein industry.

Shareholders, investors and other interested parties are invited to attend the presentation by visiting and follow the instructions.

Plant&Co recently completed the acquisition of two health focused plant-based brands: Holy Crap and YamChops, and now offers over 30 proprietary plant-based meats, chicken, pork, fish, breakfast cereals, and various other vegan food products food products through both business-to-business (B2B) and business-to-consumer (B2C) distribution channels.

Holy Crap breakfast cereal is a high-quality product that tastes greats, helps maintain a healthy gut, and makes consumers feel good inside and out. Holy Crap offers four distinct SKUs all of which contain certified organic, non-gmo, kosher and gluten free ingredients, such as hemp seed, buckwheat, chia seeds, and gluten-free oats. The tasty, nutrient-packed breakfast cereals have high levels of essential amino and fatty acids, a kick of fiber, and are free from the top 9 allergens and free from any additives like added flavors, preservatives, chemicals, color, salt, or oils. Holy Crap products are manufactured in Gibsons, British Columbia and are available for sale in many well-known Canadian retailers such as Whole Foods, Save-On-Foods and London Drugs, as well as online through its website at and through

YamChops is North America’s first Plant-Based Butcher Shop and for over 12 successful years, it has specialized in the development, preparation, and distribution of plant-based meats and other vegan food products. It was featured on TV’s famous Dragons Den, named NOW Magazine Reader's Choice Award for "Best Butcher & Best Deli" in Toronto, and recently recognized in a Wall Street Journal article as a leader in the race for a piece of the faux-meat market. YamChops has a retail location in the heart of Toronto’s food district, a dynamic website, and it enjoys a high demand on five of the most popular food delivery platforms: Uber Eats, Skip the Dishes, Door Dash, Corner Shop and Ritual One.

Plant&Co’s strategy is to leverage their existing distribution networks and B2B relationships for large and bulk ordering of plant-based product already in place with nation-wide distributors and retailers, such as Grande Cheese, United Natural Foods Inc (UNFI), Whole Foods, London Drugs, Save On Foods, Organic Garage, Nature’s Emporium, Choices Markets, The Big Carrot, Natural Foods Ambrosia, and Natures Fare Markets, to rapidly grow and expand the 20 plus proprietary plant-based products of YamChops to new and emerging markets not only in Canada but to the explosive US markets. YamChops has B2B distribution to Sobey’s London, Pusateri’s and Nature’s Emporium.

Having established a line of proprietary plant-based food products, scalable operating facilities, and an extensive distribution system online and throughout Canada, Plant&Co intends to make an immediate impact to the plant-based food landscape in North America. Its 2021 business objectives include increasing sales of current products, aggressively expand proprietary product lines, grow the customer base, and take advantage of the best of both companies.

Other related developments from around the markets include:

Very Good Food Company Inc. (CSE:VERY)(OTC:VRYYF) is pleased to announce the launch of a new flagship butcher shop located in downtown Victoria, Canada. The new butcher shop will feature a quick service restaurant and retail outlet. The flagship restaurant will have an outdoor patio and a larger footprint than VERY’s current butcher shop located in the Victoria Public Market, and will accommodate a higher volume of customers while maintaining COVID-19 pandemic social distancing protocols. This flagship butcher shop will be a template for the opening of additional flagship butcher shops/restaurants across strategic cities in North America. Improvements are underway and the new butcher shop is scheduled for an official opening in May 2021, at which time the Douglas Street location will close. CEO Mitchell Scott commented: “We are very excited to be moving to this new larger space. We chose this location for its foot traffic, the outdoor patio and the ability to offer an extended beverage menu including beer and wine; as well as longer opening hours. We will be opening a second flagship butcher shop in the Mount Pleasant area in the latter half of the year.” Inc. (NASDAQ:AMZN) announced plans to expand its Boston Tech Hub and create more than 3,000 new corporate and technology jobs over the next several years. The new roles will support teams across the company, including Alexa, Amazon Web Services (AWS), Amazon Robotics, and Amazon Pharmacy. Over the last decade, Amazon has invested more than $6.2 billion in Massachusetts and created more than 20,000 jobs across customer fulfillment, retail, corporate and technology functions.

Tattooed Chef Inc. (NASDAQ:TTCF), a leader in plant-based foods, announced it has expanded its product range with meat alternatives, offering an innovative and clean ingredient approach on plant protein with the taste and texture of real meat. Tattooed Chef’s plant-based pepperoni and plant-based sausage crumbles are currently featured in two new innovative items and available in the club channel nationwide. “Being busy doesn't mean you can't eat well. We make plant-based eating much simpler by creating meat alternatives to use for value-added items - it's truly plant-powered without the prep,” said Sarah Galletti, Chief Creative Officer and the “Tattooed Chef”. “These two new bowls have a flexitarian approach, connecting to a large and growing base of consumers who want to add more plant-based foods into their diets. Innovation is core to our company, and it's important that our products resonate with consumers. My method is nostalgic innovation, putting a plant-based twist on classic dishes consumers know and love. It’s very exciting to know we can play in multiple plant-based food categories and are not limited to introducing new items into the market.”

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