DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) shares surged today after the Vancouver based company announced that its wholly owned subsidiary, Hashoff LLC, signed a new campaign activation contract with a global leader in digital sports entertainment and gaming.
As the first activation stemming from a two-year SaaS licensing agreement, this contract is valued at $200,000 (plus monthly licensing fees), with additional social media marketing strategies surrounding other major sporting events, during the two-year term.
The campaign will spotlight the client’s premiere sports gaming brands at the 2021 NCAA Men’s Basketball Championship (i.e. “March Madness”), which runs from March 14 to April 5, 2021.
In doing so, this client will leverage Hashoff’s social media content management software to source, activate and manage top-ranked creators to produce, and distribute video-based content, driving new online traffic and engagement on their sports gaming applications.
With a current market capital of over $25 Billion, this Nasdaq listed client is a global leader in developing and marketing fantasy sports and mobile sports betting applications, which allow users to enter, and bet, on sports-related contests, tournaments or fantasy sports leagues.
These gaming applications cover nearly all major professional sports leagues around the world, including the NCAA, MLB, NHL, NFL, NBA, PGA, Premier and UEFA Champions League soccer, NASCAR, Mixed Martial Arts (MMA) and Tennis, among others.
Phil Frank, acting CRO of Hashoff, had this to say, “This initial activation represents a new era at Hashoff, as we build towards a leadership position in video-based social media content marketing. The success of this campaign will produce a valuable case study highlighting the effectiveness of Hashoff’s software for video based social media content marketing campaigns for tier one brands within the global digital sports entertainment and gaming sector.”
Video based social media content is one of the fastest growing categories within the global social media marketing industry. A 2020 market research report from top Silicon Valley Venture Capital firm Andreesen Horowitz cites daily video streaming and gaming in the USA to have grown 25%, and 75%, respectively. With over 1.5 billion users worldwide, TikTok has grown over 800% since 2018, and is now the fastest growing social media application, worldwide.
DGTL recently completed a series of non-brokered financings to fund the expansion of the Hashoff platform on the top video-based social media platforms (e.g. TikTok and Snap Chat).
Shares of DGTL Holdings closed up 17.65 percent at 80 cents.
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