Everywhere you look these days, there’s a plant-based product.
All as people around the world begin to adopt healthier, meat-free lifestyles. Tyson, Smithfield, Perdue, Hormel, and Nestle sell plant-based products, for example. Consumer goods giant Unilever just set a $1.2 billion annual sales target on plant-based foods over the next five to seven years, as reported by Veg News.
Even fast food chains are jumping on the bandwagon. McDonald’s for example just announced a meatless burger called the McPlant. Pizza Hut just partnered with Beyond Meat to offer plant-based pizzas across the country. Burger King, Carl’s Jr., White Castle, Dunkin’, and Del Taco are offering alternative meat choices, too.
In addition, according to a 2020 study by Ipsos Retail Performance, as noted by The Beet, about 9.7 million Americans now follow a plant-based diet up from just 290,000 in 2004. However, this may just be the start. With incredible demand likely, the plant-based market could be worth up to. $74.2 billion in the next seven years, according to Meticulous Research.
All are big catalysts for companies such as Goodfood Market Corp. (TSX:FOOD)(OTC:GDDFF), Eats Beyond Global Holdings Inc. (CSE:EATS)(OTC:EATBF), Laird Superfood Inc. (NYSE:LSF), and NEXE Innovations Inc. (TSXV:NEVE)(OTC:NEXNF).
It’s Also Exciting News for Pontus Protein Ltd. (TSXV:HULK)
Pontus Protein Ltd. could not only thrive in that $74.2 billion plant-based market, but also a potential $20 billion plant-based protein market.
The company’s mission is to provide the world with an environmentally sustainable source of pure plant-based protein that surpasses today’s organic certification thresholds. The source of this protein, water lentils, will be grown in a network of bio-secure indoor aquaponic farms under a production regimen that will surpass Health Canada’s Manufacturing Practices Guidance for Natural and Non-prescription Health Products.
Along the way, it makes pure plant-based protein powder sourced from nutritious water lentils, farm-grown in Vancouver, BC. Not only does Pontus Protein Powder exceed certified organic standards, but it’s also gluten-free, pure and allergen safe.
Pontus Protein Ltd. Just Announced its Most Recent Acquisition
Pontus Protein Ltd. just announced the upcoming acquisition of Ephémère Supper Club to strengthen its product development and food education program.
With this acquisition, Pontus will strengthen its product development to create value-added functional foods,developing top line growth by expanding the customer base and creating a deeper market need. Ephémère’s Culinary Director,Shahni Arshad, will assume the role of Head Chef and Ephémère’s Consultant, Gianni Picchi will now consult for Pontus. Mr. Picchi is a world-renowned restaurateur, formerly head chef at Winston’s in Toronto, the iconic Banff Springs Hotel, Chateau Victoria and most recently the legendary Il Giardino. Mr. Arshad will be the point of contact for companies who are seeking to enrich their products with Pontus Protein and other products that Mr. Arshad and Mr. Picchi will create.
Mr. Arshad and Mr. Picchi will also build out Ephémère’s meal kit delivery service, where they will incorporate Pontus's current and future products. Pontus anticipates the meal kit delivery system will be a revenue driver for the Company, as this sector has experienced significant growth with people not attending restaurants and choosing to eat at home, due to COVID-19. Mr. Arshad's experience running commissaries will be well suited to his new role with the Company.
Ephémère brings with it a strong following of food adorers and Arshad intends to introduce Pontus to his current audience while growing Ephémère's following through social media outlets, TV, and live appearances.
Connor Yuen, CEO of Pontus, stated "I amdelighted that Shahni and his team have agreed to join Pontus. Shahni has developed incredible recipes and products that we are excited to integrate into our business, including frozen smoothies and pasta. Gianni’s experience running some of the best restaurants in the world will ensure we have quality products as well as nutritious products. Focusing on Pontus Protein, we hope Shahni and Gianni will accelerate our product development to deliver unique value added and delicious functional foods with their creativity and culinary skills. We are fortunate to have two great ambassadors, and will focus each to the right audiences, to build depth in the markets as we promote the use of Pontus Protein in homes, recipes, meal kits and cooking classes, at catered events, online and on TV."
Gianni Picchi, global master chef, restauranteur and now consultant to Pontus added, “I am thrilled and honoured to be a part of Pontus, the new leader of plant-based protein food for the future, there I can put to work my life time of knowledge, creativeness and expertise developing new products towards a sustainable energy saving future for generations to come! - “We are what we eat “”
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