Potential Multi-Billion-Dollar Growth Has Investor Tails Wagging Over Pet Food

The U.S. pet industry saw approx. $99 billion in sales in 2020. Of that, according to the American Pet Products Association (APPA), pet food and treats make up the biggest portion of the market at about $38.4 billion, followed by vet care at about $30.2 billion.

In addition, pet owners are seeking healthier alternatives for their pets. In fact, according to Qrill Pet, “Functional pet food ingredients that offer proven health benefits will most likely be a focal point of major pet food brands for the years to come. We foresee a rise in the number and variety of pet food choices highlighting the inclusion of nutraceutical ingredients such as probiotics, omega-3 fatty acids, vitamins etc. Including ingredients that are of high quality or even those of human-grade level will be a competitive advantage in this category.”

That’s a strong catalyst for companies, such as Freshpet Inc. (NASDAQ:FRPT), Chewy Inc. (NYSE:CHWY), Petco Health and Wellness Company (NASDAQ:WOOF), and Amazon.com Inc. (NASDAQ:AMZN).

It’s Also a Solid Catalyst for Better Choice Company (OTC:BTTR)

Better Choice Company Inc. is a growing animal health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier and longer lives. In addition, the company just announced the appointment of Alex Vournas as Vice President of Supply Chain & Logistics.

Alex Vournas is a highly accomplished Supply Chain professional who most recently was the Director of Supply Chain at Solid Gold Pet LLC, where he oversaw global distribution and logistics and was responsible for managing multiple international and domestic co-manufactures and warehouses, outsourced transportation and ordering logistics. Among many other top accomplishments, Alex was also responsible for managing the logistics related to the company’s significant expansion into Asia, which culminated in a sale of the business to Hong Kong based H&H Group in November 2020. In addition to his experience at Solid Gold, Alex has been a Supply Chain Director at various companies for over 10 years, including Anheuser-Busch and Sara Lee.

Scott Lerner, CEO of The Better Choice Company stated, “Alex’s expertise in creating and overseeing world class logistical operations are imperative to Better Choice Companies ability to fulfill our world-wide corporate sales goals. His experience with both Amazon and PetSmart systems along with the mass scale his programs have dealt with are exactly what we need as our expansion into Asia accelerates”

Mr. Lerner continued, “Alex’s history incudes success within the animal health and wellness industry and his knowledge and connections will be greatly beneficial to Better Choice’s supply chain efforts world-wide. The sheer scale he has worked with at companies such as Anheuser-Busch and Sara Lee will definitely be utilized as we continue to execute on our aggressive growth strategy.”

Alex Vournas received his MBA in Management from Loyola University of Chicago.

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