The Health Crisis May Have Kickstarted a Potential $158.3 Billion Beverage Market

Demand is only expected to rise for functional beverages.

For example, according to Blue Ocean CEO Mark Arathoon, “The Tea and Herbal Association of Canada has polled consumers over the past six months and identified that during COVID, people wanted beverages that they can feel good about. As we return to normality, people want products to take care of themselves.”

In fact, the pandemic may have just increased demand for functional beverages, with analysts at Research and Markets estimating the market could be worth up to $158.3 billion by 2023. They note, “The demand for functional beverages has increased since the pandemic began as they offer high nutritional and health and wellness value. Substituting high sugar drinks and carbonated drinks with functional beverages has become a 'health trend' in 2020.”

That could be beneficial for Starbucks (NASDAQ:SBUX), New Age Beverages (NASDAQ:NBEV), National Beverage Corp. (NASDAQ:FIZZ), and Guru Organic Energy Corp. (TSX:GURU).

It’s Also Exciting News for Pontus Protein Ltd. (TSXV:HULK)

Pontus Protein Ltd.’s mission is to provide the world with an environmentally sustainable source of pure plant based protein that surpasses today’s organic certification thresholds. The source of this protein, water lentils, will be grown in a network of bio-secure indoor aquaponic farms under a production regimen that will surpass Health Canada’s Manufacturing Practices Guidance for Natural and Non-prescription Health Products.

Along the way, it makes pure plant based protein powder sourced from nutritious water lentils, farm-grown in Vancouver, BC. Not only does Pontus Protein Powder exceed certified organic standards, but it’s also gluten-free, pure and allergen safe.

Pontus Protein Ltd. Just Announced LOI with Beverage Developer and Manufacturer

In a move to develop valued added products, Pontus Protein Ltd. just signed an LOI with Blue Ocean Tea Company, a leading tea beverage designer and manufacturer who has worked with Numi, Revolution Tea and Starbucks to develop ready to drink and portion packed beverages using Pontus Plant Protein. 

“The Tea and Herbal Association of Canada has polled consumers over the past six months and identified that during COVID, people wanted beverages that they can feel good about. As we return to normality, people want products to take care of themselves. I believe with Pontus, we can be post pandemic ready with a range of products,” said Mark Arathoon, Blue Ocean CEO and fourth generation tea industry expert. “When I saw Pontus in the media, I reached out to the company as I could see a real opportunity with the high protein, fibre, iron and amino acids in Pontus to meet the growing demand for functional beverages. When I was in the US, I identified the potential of Rooibos, I can see Pontus Protein being bigger than Rooibos, especially in North America.” 

Connor Yuen, CEO Pontus Protein stated, "Our market analysis identified the $55 billion global tea market as an effective early target for Pontus’ added value products. The stated forecast growth of the tea market is 6.6% CAGR*, with the fastest growth predicted in products with the addition of other healthful ingredients, such as Pontus. We are so fortunate to have Mark and his team’s experience on our doorstep and look forward to exploring both ready to drink and packaged beverages, to capture this market opportunity." 

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