Shareholders were salivating upon word that Zoomd Technologies Ltd. (TSX-Venture:ZOMD) (OTC:ZMDTF) and its wholly-owned subsidiary Zoomd Ltd., announced that it had signed an agreement with TikTok and has been certified as a Marketing Partner. The agreement enables Zoomd's customers to manage their TikTok user-acquisition campaigns directly on Zoomd's SaaS platform and to aid in their user acquisition, user retention and monetization of their campaigns.
Over the last two years, TikTok has become one of the hottest platforms for advertisers. As TikTok becomes the app of choice for a diverse range of audiences, marketers are flocking to it seeking new user acquisition opportunities. With Zoomd's TikTok Marketing Partner certification, Zoomd's clients will now have access to the platform in an efficient and user-friendly manner.
On Zoomd's self-serve, license-based SaaS platform, subscribed advertisers will be afforded the ability to directly track, measure, automate, and optimize TikTok user-acquisition campaigns, such as Hashtag Challenges, natively, without needing to work on the short form video app itself. Advertisers can seamlessly run TikTok campaigns alongside their other digital campaigns on premium channels, including Facebook, Instagram, Twitter, Snapchat, Twitter, Apple Search, and Google.
While it is not immediately clear how this partnership will affect the company’s bottom line, investors loved the news, sending shares of Canadian listed ZOMD up $0.13 or 23.64% to $0.68 during mid-day trading on Thursday.
