Microsoft (NASDAQ:MSFT) is getting back into the smartphone game.
The Seattle-based technology giant has unveiled a new lineup of Surface computers, some of which include dual-screens, as well as a new Android phone called "Surface Duo." The new phone marks Microsoft's re-entry into smartphones after previous attempts failed.
In the past, Microsoft introduced unpopular smartphones such as the "Lumia" that ran on its own operating system and made an ill-fated purchase of smartphone maker Nokia that proved to be a bad fit. Despite the problems, Microsoft feels it will fare better with smartphones this time around given its positive track record with Surface devices, and the fact that its new smartphones will run on the popular Android operating system.
Microsoft said it feels the new Surface Duo phone will offer something new at a time when phone innovation is slowing. And, although it runs Android, the back of the prototype Duo has a Surface logo that resembles Windows.
Microsoft also unveiled a new larger Surface Neo computer that runs a dual-screen variant of Windows called 10X. In a blog post, Microsoft said other manufacturers including Asus, Dell, HP and Lenovo will make dual-screen and foldable devices using Windows 10X.
The Surface Neo features two screens connected with a hinge and can fold like laptops. They can display separate apps side-by-side or a single app stretched across both screens. The new Surface phone and computers will be available in time for the 2020 holiday season, said Microsoft. Available sooner are $249 U.S. Surface Earbuds, as Microsoft joins Apple, Amazon, Google and others in making wireless listening devices.
