Apple (NASDAQ:AAPL) has announced that it will hold a media event on November 10 where it’s widely expected to announce new Mac computers.
The launch event will begin at 10 a.m. Pacific Time and be livestreamed on Apple’s website. The iPhone maker said earlier this year that it planned to release Mac computers with its own Apple-designed chips based on ARM, instead of Intel processors.
Apple’s iPhones and iPads have long used Apple-designed processors, which the company says helps extend battery life and provide faster performance. Speculation is that Apple could launch an iMac desktop with a new design and laptops using Apple chips.
Apple has held launch events in the past two months focusing on a new Apple Watch and iPhone 12. They’ve been pre-recorded and streamed online, instead of held in-person at the company’s Silicon Valley headquarters because of the Covid-19 pandemic.
Mac sales have been a highlight for Apple during the pandemic. In the quarter ending in June, Apple reported $9 billion in Mac sales, up 28% year-over-year.
Separately, Apple announced that its Apple TV will be available on all of the major game consoles launching in November, including the Sony PS5 and Xbox Series X and Series S game consoles. The app will enable people to watch Apple TV+ shows and also access TV shows and movies purchased on an iPhone, iPad or through iTunes.
Apple TV is already available on other platforms, such as Roku, Amazon Fire TV and smart TVs, but it hasn’t yet launched on game consoles. Gamers typically use these consoles as the focus of their living rooms, where they not only play games but watch movies and TV shows, play music and more.
The launch on the game consoles is aimed at boosting Apple TV’s subscriber base, the company said in a news release.
