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Is Shopify Stock a Buy in 2024?

Shopify Inc. (TSX:SHOP)(NYSE:SHOP) has made a remarkable rebound in 2023, with its stock price soaring by 119%, after crashing 73% in the previous year. The strong performance is a testament to its resilience and adaptability in the ever-evolving e-commerce sector.

Shopify's stock surge can be attributed to its impressive financial performance this year, marked by a robust increase in both revenue and earnings. Over the nine-month period ending Sept. 30, the company’s revenue totaled $4.9 billion and rose 27% year over year. And the company’s net loss of $525 million during that time frame was a big improvement from the $2.8 billion loss it reported a year earlier. The company’s commitment to cutting costs has been paying off.

Looking ahead, Shopify is poised for even greater success in 2024. The potential for a 'soft landing' in the economy, coupled with the anticipated reduction in interest rates, presents a favorable environment for businesses like Shopify. A soft landing scenario would likely lead to increased consumer spending and business investment, directly benefiting Shopify's platform usage.

Additionally, lower interest rates can stimulate economic activity, making it cheaper for businesses to borrow and invest. This environment is ideal for Shopify's target market – small to medium-sized businesses – boosting their growth prospects and, by extension, Shopify's revenue streams.

As well as the stock performed in 2023, Shopify’s stock is still nowhere near the levels it was at in 2021. There’s still a lot of upside left for the business, especially as economic conditions improve. For investors, it may not be too late to invest in this top Canadian tech stock.