iQIYI, Inc. (NASDAQ: IQ) shares started Wednesday in the red. The leading provider of online entertainment video services in China, today unveiled the trailer of its first full-length hybrid AI multi-season drama “Immortals Over Mortal Love”.
The series combines cutting-edge AI filmmaking with outstanding live-action performances by professional actors. “Immortals Over Mortal Love” comprises three seasons.
The first season is slated to premiere in the fourth quarter of 2026, featuring 16 episodes of around 20 minutes each and following a concurrent review and broadcast model. The entire series is produced on NadouPro, iQIYI's proprietary studio-grade production platform.
Said CEO Yu Gong, “Our upcoming first full-length hybrid AI multi-season drama will open a new chapter for iQIYI and the broader industry. As a major player in the industry, we are pioneering commercial long-form video content that seamlessly integrates live-action and generative AI.
“Leveraging NadouPro, our proprietary studio-grade production platform, we have achieved meaningful improvements in production efficiency and cost optimization while maintaining professional-grade production standards. This is not only a technological breakthrough, but also a paradigm shift in content creation. AI is empowering iQIYI's content creation across the board, enhancing the efficiency of premium live-action production, expanding the boundaries of long-form AIGC, improving content creation efficiency, enriching the ecosystem, and delivering more diverse entertainment experiences to users.”
IQ shares began Wednesday docked 1.5 cents, or 1.5%, to $1.02.
