Yesterday was a good day for Amazon.com (NASDAQ:AMZN).
It was the company’s second annual Prime Day, an event exclusively for Amazon Prime members, people who sign up for Amazon’s special frequent shopper program. Prime members were offered exclusive deals on things like electronics, fashion, and just about every other category.
It was a rousing success. The company stated Wednesday morning that Prime Day was the best day in the history of the company for sales, even outpacing other traditionally huge days like Black Friday or Cyber Monday.
Prime Day sales were up more than 60% compared to the same day last year worldwide, rising more than 50% in the U.S. It also marked the best day in the history of the company for Amazon device sales. Having Kindle Fire tablets at $33 each will certainly help.
Amazon also gained thousands of Prime members during the sale, as customers scrambled to be eligible for the good deals. This bump is good news, since these customers are much more likely to order from Amazon in the future.
Surprisingly, Amazon shares didn’t really react to this good news. Shares fell $5.57 each on Tuesday, a decline of 0.74%. Early trading on Wednesday wasn’t much better, with shares falling an additional $4.21, or 0.56%, to $744 each.
Still, Amazon shares are close to 52-week and all-time highs of $757.34.
