Apple (NASDAQ:AAPL) has unveiled its newest iPhones, a product line that is expected to spark a new cycle of sales growth for the world’s largest technology company.
At a virtual event, the company showed off the iPhone 12 in black, red, blue, green and white with a 6.1-inch screen. It starts at a cost of $799 U.S. A smaller version, the iPhone 12 mini, costs $699 U.S.
There’s also an iPhone 12 Pro, starting at $999 U.S. and a iPhone 12 Pro Max that costs at $1,099 U.S., both with stainless steel edges. The Max has a 6.7-inch (17-cm) screen, Apple’s largest ever, while the regular Pro has a 6.1-inch display. They come in blue, gold, graphite or silver. All of the new phones have aluminum sides.
The front of the phones look similar to last year’s iPhone 11, but the edges are now flat instead of curved. They all support 5G, a new wireless standard that can transmit data as much as 10 times faster than current 4G LTE technology.
The new iPhones mark the first major redesign in three years, which could prompt more upgrades and a new spurt of growth for Apple. Investors and analysts are also bullish on sales in China, where 5G networks are more built-out than in the U.S.
Apple didn’t include headphones or a charging adapter with the new iPhones, a move it said would be beneficial to the environment. It’s also a change that could help Apple save hundreds of millions of dollars over time and lift sales of AirPods.
The iPhone 12 and iPhone 12 Pro come out on October 23, while the iPhone 12 mini and iPhone 12 Pro Max arrive November 13.
