Salesforce (NYSE:CRM) is the latest tech powerhouse to join ChatGPT mania.
The company said Tuesday that it will release software incorporating artificial intelligence to help salespeople, customer service agents and marketers do their jobs. Salesforce is calling the offering Einstein GPT, drawing on OpenAI’s technology that’s taken the tech industry by storm since the Microsoft-backed startup opened ChatGPT to the public in November.
Top technology companies have been jockeying to capitalize on the surge in interest in generative AI, which can spit out text or other information after learning from pools of data culled from the internet. These AI models sometimes display incorrect information, prompting companies that sell to big businesses and governments to proceed carefully.
Like Salesforce, Microsoft is trying to keep the spread of incorrect information to a minimum as it brings AI features to its competing Dynamics 365 software. Microsoft said Monday that users can join a waiting list for a customer service feature that automatically drafts email messages, after announcing a similar feature for sales reps last month. Separately, Microsoft is adding OpenAI’s chatbot to its Bing search engine.
One feature Salesforce is rolling out in Service Cloud will be a chat box with technology that can write an answer to a question based on information already stored in Salesforce. Agents can edit the automatically generated response or hit the send button.
CRM shares gathered 41 cents to $184.21.
